Insight #3 from our Breaking Inertia Report

This is part 3 in a 3 part report piece that covers our recently published research report, Breaking Inertia, which aimed to uncover the reasons and logic behind changes in our digital behaviour based on our research throughout the first pandemic lockdown. If you missed the previous articles, read part 1 and part 2!

Last week we explained the factors that drive people’s decisions about solving problems in their life and that businesses should consider this as a loop where a given situation triggers a proven approach.

However, the problem-solving loop also implies that a change in the context, such…


Insight #2 from our Breaking Inertia Report

This is part 2 in a 3-part report piece that covers our recently published research report, Breaking Inertia, which aimed to uncover the reasons and logic behind changes in our digital behaviour. Missed part 1? Then go here!

Last week we stopped and asked ourselves, “So, what influences people to do things either online or offline?” It is the question that drove a large part of our 9-month research project and today, we’ll lay out our findings regarding this point.

The first thing we found through our 110+ interviews is that there are actually no ‘digital’ and ‘non-digital’ people: we…


Insight #1 from Frontira’s Breaking Inertia report

Thousands of consultants, marketeers, digital product designers, CEOs and CDOs kept their eyes peeled during the first lockdown months of the coronavirus crisis, expecting that this situation will bring the new age of ‘all-digital customers’. Many people called it the next ‘Black Swan’ event, using Nassim Taleb’s expression for outlier, impactful and post-rationalised events, that will digitalise industries and customers once and for all — and even more, including Taleb himself, dismissed these notions.

We at Frontira were curious right from the beginning — what effects will the lockdown really have on people’s shopping and digital habits and expectations? Will…


Online workshops can be a mess-and-stress — how to make them a fun and fruitful experience?

In these new times when we need to work from home, everyone is turning to remote tools for carrying on the best possible quality research, design and consulting work. At frontìra, a Central-European based strategic design consultancy, we aim to prepare both ourselves and our partners for this new situation so that we can still take the most out of every single day of work.

While doing qualitative research, or even usability tests remotely can be sorted out fairly easily, remote workshops prove to be a bigger challenge. Many people working and talking semi-simultaneously so that the collective knowledge can…


How we ended up with two entirely different outcomes despite having the same concept for a customer co-design workshop

In a recent project at frontìra, a Budapest-based strategic design consultancy, we decided to learn more about payment digitalisation by organising two co-design workshops in two cities with potential customers. We had a pre-planned, jam-packed agenda that was exactly the same for the two workshops. To learn more about co-design, our object, and what and why exactly we did during the workshops, read the first part of this article.

One agenda, two locations, two workshops, two totally different sets of people

Although we had the exact same plans for the two occasions, we ended up having two workshops with entirely different feelings and atmospheres.


Coffee is good and only an almost full stamp card is better. Is there a trick hiding behind your favourite coffee spot’s loyalty scheme?

The above picture was taken a couple weeks ago on a rarely sunny day amidst the rainy Budapest spring. I had always known that I had many coffee stamp cards but lining them up like this took even me aback.

You could tell, I love good coffee. What you could not tell, I have a few coffee shops I am just more loyal to above any others, where I had already finished off quite a few stamp cards.

Do you think any of the cards work better?

While I do love to associate this particular attraction to some well-considered factors such as the specific roast they use, the “intense…


Photo by Jens Lelie on Unsplash

I am sure most of you have come across some of the popular, well-known optical illusions in your life: in kids books (a long ago) or while scrolling on Facebook (not so long ago). There is, for example, the Checker shadow illusion where we just can’t see the two check-board squares to have the same colours — although actually they have.

Krisztián Komándi

Strategic consultancy, behavioural economics, innovation @Frontìra Strategic Design Consultancy

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